About Us

Negar is a Persian jeweler who moved to London in 2000 to pursue her BA and LLM degree from the University of Westminster. Negar’s journey took a creative turn as she entered the world of art, focusing on advertising photography and jewelry making. Since 2014, she has passionately crafted elegant yet non-traditional jewelry, showcasing her pieces in exhibitions and shows.

Negar’s jewelry reflects her dedication to empowering women and celebrating individuality. Drawing inspiration from nature’s textures and shades, she applies various techniques like enameling, Artclay, engraving, and oxidization to create distinctive pieces.

Now settled in Central Valley, California, with her husband and two beloved rescued dogs from Iran, Senji and Bebe, Negar also serves as the executive director of the Kings Art Center in Hanford, and holds jewelry-making workshops in Central CA.  Please take your precious time to have a look at the gallery and see how they beckon to be worn by you!